A Registry Service Provider that Makes a Difference

.com, .shop, .london, .us, .bmw, .онлайн, .中文网 — all these are examples of top-level domains, or TLDs. In total, there are more than 1,500 such domain extensions. Each has its own managing company, called the registry operator. Some offer registrations to anyone, with no restrictions; the scope of others is limited — domains are available only to a particular brand owner, or registrants representing a territory or an occupation related to a TLD.

Your company can become a registry operator, too, by applying for its own top-level domain.

Here are some common usage scenarios:

• Make a business out of domain registrations, when you manage a domain extension (e.g. .example) and allow to create names under it for a fee.

  As the controlling party for the TLD it is up to you to decide whether to promote it to a broader audience or set specific eligibility criteria for prospective registrants.

  Most domain extensions you are likely familiar with — e.g. .com, .org, .online, .berlin — follow exactly this model, where commercial registration services are provided to the public.

• Build a dedicated branded corporate domain space — a business may apply for a .company TLD to register names under it (e.g. domainname1.company, domainname2.company, etc.).

  Corporations consisting of various territorial or product subsidiaries could dedicate a domain for each: let’s say, a company providing bank, delivery and taxi services could register bank.brand, delivery.brand and taxi.brand correspondingly under its own top-level domain. Likewise, a business operating in several countries could create country1.brand, country2.brand, etc. domain names for each of its branches. Or, similarly, a company may decide to give .brand domains to its dealers or customers.

  Since nobody else except the domain extension’s owner would be able to do that, branded namespaces are more trusted by users, who can be sure a website they visit relates to a particular company and is not a fake one.

  Additionally to the enhanced credibility, corporate namespaces are a perfect tool to advertise a brand: in a competitive environment something.brand might help to stand out when compared with somethingbrand.com, which looks more ordinary and similar to what others have.

Obtaining a TLD is a complicated process available to established legal entities only, which need to apply for it to ICANN — an international nonprofit organization that oversees the global domain space — meeting a number of conditions, including those related to technical backend systems.

Overall, steps to be followed are associated with a budget of up to several hundred thousand dollars and usually should be coordinated by someone with relevant expertise. Being on the ground in the domain industry, we will guide you to the successful delegation of a top-level domain.

Resilient and secure TLD operations are dependent on robust technical infrastructure that is compliant with multiple requirements and is normally outsourced to dedicated backend providers (RSPs).

For new generic top-level domains, ICANN — an international nonprofit corporation that oversees the global domain space and coordinates their introduction — mandates organizations running these strings (registry operators) to use RSPs it has formally evaluated against specific criteria.

RSP.it.com has successfully passed this evaluation.

From a technical standpoint, our ICANN-evaluated, ISO 27001-certified, GDPR- and NIS2-compliant registry system incorporates all pertinent standards and has no legacy code, allowing swift adjustments whenever needed — e.g. to accommodate new or custom features.

Our offering covers all essential services a registry needs — DNS/DNSSEC, data escrow, and domain abuse management are available from curated global providers we cooperate with.

On a business level, the platform’s advanced functionality is supported by a team of seasoned domain industry professionals with longstanding, relevant knowledge.

As a company, we proudly manage it.com, a well-established, steadily growing generic domain extension with more than 150,000 registrations to date; the string is available through major registrars worldwide and is being developed in adherence to best practices.

With this recent hands-on experience in starting domain operations from scratch, we understand the challenges along the way and are happy to assist our RSP customers in overcoming them.

Our clients and partners value our flexibility and cooperativeness — responsiveness is our credo, and we do not mind taking an extra step to offer you better quotes and service terms than our competitors do.